Jointly media kit

Everything you need to cover Jointly

Jointly is where Canadian couples make prenuptial, cohabitation, and postnuptial agreements together online, from clauses drafted by practising Canadian lawyers. Free to start, $429 CAD to complete. On this page: the facts, the story, the founders, and every asset, ready to use.

Media contact: Amanda Baron, Co-Foundermarketing@jointly.ca604 933 9009We respond to media inquiries within one business day.

Email the media team

Last updated October 8, 2026. Not with the media? Reader questions go to hello@jointly.ca.

Jointly
Fast facts

Jointly at a glance

What it is
An online platform where couples build prenuptial, cohabitation, and postnuptial agreements together, with free family law education built in.
Founded
March 2025
Founders
Aimee Schalles and Amanda Baron, practising Canadian lawyers, each with over ten years at the bar in British Columbia.
Headquarters
Revelstoke, British Columbia. Toronto address c/o the Legal Innovation Zone.
Available in
Ontario, British Columbia, and Alberta.
Pricing
Free to start. $429 CAD one-time per couple to complete, including six months of builder access. $99 CAD update pass. 30-day money-back guarantee. Lifetime access to completed agreements.
Time to complete
About an hour for most couples.
Regulatory
Participant in the Law Society of Ontario’s Access to Innovation program, the Law Society of British Columbia’s Innovation Sandbox, and the Law Society of Alberta’s Innovation Sandbox.
Customers so far
Hundreds of Canadian couples.
The short version
“Written by lawyers. Not by AI.”

About Jointly

Jointly (jointly.ca) is an online platform that provides family law education and digital tools for couples to draft legally compliant, personalized prenuptial, postnuptial, and cohabitation agreements. Founded in March 2025 by Aimee Schalles and Amanda Baron, two practising Canadian lawyers, Jointly exists to help more Canadian couples get on the same page at the beginning of their relationships, and to stay out of court if their relationships end. Couples build their agreement together online, free to start and $429 CAD to complete, with a 30-day money-back guarantee. Jointly participates in the Law Society of Ontario’s Access to Innovation program and the Innovation Sandboxes of the law societies of British Columbia and Alberta. Written by lawyers. Not by AI.

The numbers, with sources

51% of Gen Z Canadians would want a prenup. Source: TD/Leger survey, February 2026.

About 4% of married Canadians have one. Source: Nanos Research for The Globe and Mail, May 2026.

23% of Canadian couples live common-law, the highest share in the G7. Source: Statistics Canada, 2021 Census of Population, The Daily, July 13, 2022.

Down-payment gifts to first-time buyers average $115K nationally, and $204K in British Columbia. Source: CIBC Economics, Gifting for down payments: an update (Tal and Judge, June 2024).

$1,500 to $5,000+ per person is the typical cost of a traditionally drafted agreement. A Jointly agreement is $429 CAD total for the couple. Source: Canadian Lawyer (2021); JP Boyd on Family Law.

Coverage

The Globe and Mail · Toronto Star · Global News · MoneySense · Canadian Business · CBC Radio · BNN Bloomberg

Media contact

Amanda Baron, Co-Founder · marketing@jointly.ca · 604 933 9009 · jointly.ca/press · We respond to media inquiries within one business day.

Boilerplate

About Jointly, in three lengths

One line

Jointly (jointly.ca) is an online platform where Canadian couples build prenuptial, cohabitation, and postnuptial agreements together, from clauses drafted by practising Canadian lawyers.

About 50 words

Jointly (jointly.ca) is an online platform where Canadian couples build prenuptial, cohabitation, and postnuptial agreements together. Founded in March 2025 by practising lawyers Aimee Schalles and Amanda Baron, Jointly pairs free family law education with a guided agreement builder. Free to start, $429 CAD to complete, available in Ontario, British Columbia, and Alberta.

About 110 words

Jointly (jointly.ca) is an online platform that provides family law education and digital tools for couples to draft legally compliant, personalized prenuptial, postnuptial, and cohabitation agreements. Founded in March 2025 by Aimee Schalles and Amanda Baron, two practising Canadian lawyers, Jointly exists to help more Canadian couples get on the same page at the beginning of their relationships, and to stay out of court if their relationships end. Couples build their agreement together online, free to start and $429 CAD to complete, with a 30-day money-back guarantee. Jointly participates in the Law Society of Ontario’s Access to Innovation program and the Innovation Sandboxes of the law societies of British Columbia and Alberta. Written by lawyers. Not by AI.

Why now

The numbers behind the story

Canadians are marrying later, living common-law more than any G7 country, and moving more family money at the start of relationships than ever. The generation getting engaged now wants agreements their parents never had. The gap between couples who want agreements and those who actually get them tells a story of process that needs disrupting.

51%

of Gen Z Canadians would want a prenup.

Source: TD/Leger survey, February 2026.

4%

About 4% of married Canadians have one.

Source: Nanos Research for The Globe and Mail, May 2026.

23%

of Canadian couples live common-law, the highest share in the G7.

Source: Statistics Canada, 2021 Census of Population, The Daily, July 13, 2022.

$115K

Down-payment gifts to first-time buyers average $115K nationally, and $204K in British Columbia.

Source: CIBC Economics, Gifting for down payments: an update (Tal and Judge, June 2024).

$1,500 to $5,000+

per person is the typical cost of a traditionally drafted agreement. A Jointly agreement is $429 CAD total for the couple.

Source: Canadian Lawyer (2021); JP Boyd on Family Law.

The misconception, in plain terms

Co-founder Aimee Schalles, on Ontario:

“Common-law couples in Ontario get no automatic property division rights, no matter how long they have lived together. Whoever holds title keeps the value. Contributions can be argued in court, but nothing divides automatically. A cohabitation agreement is how the two of you decide instead, before it is ever a dispute.”

Province rules differ. Our founders can explain Ontario, British Columbia, and Alberta on the record.

Story angles

Five ways to tell it

Suggested frames, each with a founder available on the record and the stats above behind it.

01

The $429 prenup.

Two practising lawyers from a small BC city built a $429 alternative in a market that charges $1,500 to $5,000+ per person, working with the Law Society of Ontario’s Access to Innovation program to do it. An access-to-justice story with named, quotable lawyers at the centre.

02

Half of Gen Z wants a prenup. Their parents almost never had one.

51% of Gen Z Canadians would want a prenup; about 4% of married Canadians have one. A generational-shift story with a natural wedding-season peg.

03

The common-law illusion.

23% of Canadian couples live common-law, the highest share in the G7, and the rules are widely misunderstood, differ by province, and surprise people at the worst possible time. A consumer-protection explainer with lawyers who can walk through Ontario, BC, and Alberta on the record.

04

The Bank of Mom and Dad wants paperwork.

Parents are gifting first-time buyers an average of $115K toward down payments, $204K in BC, and relationship agreements are how families protect that money without an awkward dinner conversation. A personal-finance story at the intersection of housing and family.

05

The legal tech that refuses to use AI.

While the industry races to automate drafting with AI, Jointly’s clauses are drafted by lawyers, and the company treats that as the whole point. Contrarian tech angle; the founders will happily say “your relationship is too important to hand to a chatbot” on the record.

Seasonal pegs we can serve on short notice: wedding season, Access to Justice Week (late October), Financial Literacy Month (November), and engagement season (November to February).

The founders

Two lawyers who got tired of the price tag

Aimee Schalles, co-founder of Jointly

Aimee Schalles

Co-Founder

Aimee Schalles is a co-founder of Jointly and a practising lawyer in British Columbia, where she has practised for over ten years and runs a small law firm in a small city. Years of watching ordinary people struggle to access reliable legal services, and watching separations that better paperwork could have eased, led her to build Jointly. She has a young family and spends as much time outdoors as possible.

In her own words

“Hi! I’m Aimee. I’ve been working as a lawyer in British Columbia for over ten years. I run a small law firm in a small city. I love being a part of a community and helping people solve everyday problems. I’ve seen first hand the difficulties that ordinary people face in accessing reliable legal services. I’ve also seen many friends and clients go through challenging separations that could have been improved if they’d documented the financial agreements they had with their ex while everyone was still getting along. I’ve always been interested in how technology can improve our lives. I hope that Jointly helps people make the relationship agreement they’ve been thinking about, but haven’t followed through on because it’s too weird and expensive to start by going to a lawyer.”

Amanda Baron, co-founder of Jointly

Amanda Baron

Media contact

Co-Founder

Amanda Baron is a co-founder of Jointly and a practising lawyer in British Columbia with over ten years at the bar. Her work is grounded in a deep commitment to access to justice and to building stronger, more resilient communities. She founded Jointly to give more Canadians the knowledge and tools to create relationship agreements that work for them, at a price they can afford, and to keep more families out of a court system that can be slow, expensive, and traumatic.

In her own words

“I’m Amanda, one of the founders of Jointly. I’ve been working as a lawyer in British Columbia for over ten years. I have a deep commitment to access to justice and building stronger, more resilient communities. I’ve always believed that everyone deserves affordable, clear, and accessible legal solutions to navigate life’s big moments. I founded Jointly because I want to empower more Canadians with the knowledge and tools to create relationship agreements that work for them, at a price they can afford. My big dream? That reaching more Canadians with Jointly ultimately keeps more families out of the court system when relationships break down, which can be slow, expensive and traumatic.”

Jointly co-founders Aimee Schalles and Amanda Baron

Download photo

Aimee and Amanda are available for print, radio, podcast, and television interviews, in person in British Columbia and by video anywhere in Canada. B-roll is ready to download in the assets section below.

Quotes

On the record, ready to use

The quotes below may be used with attribution.

“For over ten years I watched couples get priced out of protecting each other. The traditional route runs $1,500 to $5,000 or more per person. Jointly means the two of you can put your own terms on paper together, for $429, built from clauses drafted by practising family lawyers.”
Aimee Schalles, Co-Founder, Jointly
“Every couple already has a default legal agreement, written by their province. Most people have never read it. We built Jointly so couples can write their own instead, and so fewer families end up in court when a relationship changes.”
Amanda Baron, Co-Founder, Jointly
How it works

From daunting to done in three easy steps

From first question to finished agreement, we guide you every step of the way.

0115 min

Tell us about your situation

Answer plain-language questions about your relationship, assets, and priorities. No legal jargon, no lawyer’s office.

0230 min

We build your agreement

Lawyer-drafted clauses assembled for your province and your situation, into a clear agreement you both understand.

031 week

Review, sign, and breathe easier

Go through it together, get independent legal advice from a partner lawyer, and sign. Then update it as life changes.

New on the platform

Each member of a couple can now log in to their own account and design an agreement that works for them. The platform then automatically flags any areas of disagreement, so couples can focus their conversation where it matters.

Agreements can cover spousal support, property division, businesses, houses, pensions, wills, pets, and more.

The Jointly agreement builder
The Jointly agreement builder
The Jointly family law course
The Jointly family law course
“My partner and I are very pleased, and my lawyer was quite impressed after reviewing the agreement. He could not believe we drafted it ourselves!”
Carlos, Jointly customer
In the press

Where you may have seen us

The Globe and Mail·Toronto Star·Global News·MoneySense·Canadian Business·CBC Radio·BNN Bloomberg

Outlet names are used to identify coverage.

FAQ

The questions we get from media

Is Jointly a law firm?

Jointly is a legal technology platform with a mission to close the access-to-justice gap in family law. Couples learn their province’s rules through the free course, then build their agreement from clauses drafted by practising Canadian lawyers. For personal advice on a finished agreement, we connect couples with independent family lawyers in their province.

Are Jointly agreements enforceable?

Whether a prenuptial agreement, postnuptial agreement, or cohabitation agreement is enforceable depends on a number of things: Have you each given a complete list of your assets and debts? Did you each understand what you were signing? Have you reviewed and updated your agreement as your life circumstances changed? Is the agreement substantially unfair? We go through a number of steps to ensure our agreements are legally enforceable, but whether it is actually enforceable depends on your actions and circumstances. Neither we (nor any lawyer!) can guarantee that your agreement will be enforceable.

Are the agreements AI-generated?

Jointly’s agreements are not AI generated. Every clause that ends up in your agreement has been drafted by lawyers, so you don’t have to worry about AI hallucinations impacting your agreement.

Do couples still need a lawyer?

In most provinces, you can complete the entire process online without visiting a lawyer, although having independent legal advice on your final agreement may make it stronger. Some provinces require you to have a lawyer provide you with a certificate of independent legal advice. If that’s the case for your province, we’ll tell you that in the course. In Alberta, independent legal advice is required to make your agreement enforceable.

What does $429 cover?

The full agreement, ready to download and print. Six months of builder access to make changes. Lifetime access to the completed agreement. A 30-day money-back guarantee.

Where is Jointly available?

Ontario, British Columbia, and Alberta. Legal services in Canada are provincially regulated, and we are working with legal regulators across the country to bring Jointly to as many Canadians as possible, as soon as we can.

Assets

Logos, photos, and b-roll

You are welcome to use these assets in coverage of Jointly. Please credit photography “Source: Jointly” and use the logo without alteration. Anything else, just ask: we answer within one business day.

Jointly logo mark

Logo mark (SVG)

Download
Jointly

Logo, primary wordmark (PNG)

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Jointly reverse logo

Logo, reverse for dark backgrounds

Download
Aimee Schalles headshot

Aimee Schalles headshot

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Amanda Baron headshot

Amanda Baron headshot

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Founders together

Founders together

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Platform screenshots (zip)

jointly-platform-screenshots.zip · 9 images, PNG

Download

B-roll reel (MP4)

jointly-broll.mp4 · 20 MB

Download
Sneak peek

Reel, sneak peek (MP4)

Hosted on Google Drive · 31 MB

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Everything

Everything (zip)

Download

Working on a story about prenups, cohabitation, or family law in Canada?

Amanda Baron, Jointly’s co-founder, is our media contact. Reach her at marketing@jointly.ca or 604 933 9009. We respond to media inquiries within one business day, and both founders are available for interviews on the record.

Email the media team